2024 Agenda

Thursday, 25 January 2024


Registration and Refreshments

Campaign & PodPod’s Opening Comments

PodPod and Campaign Editorial Teams start the event with a quick overview of what to expect and the future of Podcast advertising. 

PANEL DISCUSSION: Making the right decision for your brand: How can brands make informed choices to create powerful podcast advertising?

  • Why you (if you haven’t already) should be getting into podcast advertising, and top tips to starting your podcast advertising journey
  • Addressing brand safety: how can you speak to your c-suite to showcase the potential for podcasts 
  • Brand suitability: partnering with the right podcast to drive results 
  • Stressing the power of podcasts: what makes an excellent piece of podcast advertising?

Moderated by:

Reem Makari, Editorial Assistant, PodPod

The Burger Files from Wendy’s: True Crime & Creativity in Podcasting

Burgers and podcasts have one thing in common.  Too many are made with low-quality ingredients and a mediocre recipe.  

No more. Fresh Air takes you behind the scenes to reveal the craft and the skill it takes to produce a brilliantly creative branded podcast series. About Burgers. And Crime. Burger Crime.  

We will re-open The Burger Files to conduct a live investigation with VML into how – and why - we worked with Wendy’s to create the very first true (burger) crime podcast.  

We'll explore how we assembled a specialist team of the UK's finest comedy writing, production and acting talent to create this podcasting first, sharing the top-quality ingredients and superior recipe to our secret sauce. So you can do the same thing.



PRESENTATION: Podcast measurement: gaining greater clarity and insights on your metrics

  • How can we measure metrics currently? What does success look like? 
  • Tracking your audiences: what is needed to advance podcast measurement? 
  •  Next steps: Bringing the industry together to find solutions

PANEL DISCUSSION: Branded podcasts 101

  • Creating branded podcasts to engage your audiences and capture attention 
  • Finding the balance: creating the perfect blend of content to engage your audience whilst promoting your brand 
  • Standing out from the crowd by creating impactful content

Moderated by:

Adam Shepherd, Editor, PodPod

CASE STUDY FIRESIDE CHAT: Harnessing the power of podcasts for your brand…and why you should keep coming back for more

In this case study session, hear from a brand on why they got into the podcasting space, their podcasting journey, and why they want to continue.

Moderated by:

Adam Shepherd, Editor, PodPod

Success By Every Measure: Unpacking podcast impact with Monzo, Channel 4, MandM Direct & Haleon

Join Spotify as we discuss how brands can leverage podcasts to drive a range of business goals, through the world’s most influential voices.

In this session, Spotify’s Head of EMEA Sales, Rak Patel sits down with brand leaders at Monzo, Channel 4, MandM Direct & Haleon to explore the success they’ve experienced through podcast advertising and the many ways podcasts are an effective full-funnel medium for brands. Learn from industry leaders are they share their strategies for driving measurable brand outcomes in an ever-evolving media landscape.



PANEL DISCUSSION: Part of your media mix: integrating podcasts effectively

Hear from brands on how podcast advertising complements and fits into their broader media mix:

  • Where does podcast advertising fit in?
  • Creating cohesive content through integrating podcast advertising into your advertising mix to create a powerful multi-channel approach
  • Placing priority on podcast advertising - why podcast advertising is an essential element

Moderated by:

Beau Jackson, Media Editor, Campaign

FIRESIDE CHAT: The Future of podcast advertising

  • More than just sound: what the rise of video podcasts and long-form social mean for podcast advertising? 
  • Tapping into the future: what developments are on the horizon?

Moderated by:

Reem Makari, Editorial Assistant, PodPod



Spotify presents - Live podcast: The Rest Is Great Content

Join Gary, Steph, Marina and Alastair live on stage for a 'Rest Is' crossover episode as they drill down into sport, elections, and the business of entertainment in the critical year of 2024.


Close of Conference and Networking drinks

Join us on the conservatory terrace for refreshments and more opportunities to engage with your fellow attendees.