Rak Patel

Rak Patel is Head of EMEA Sales at Spotify. He is responsible for showcasing the value of advertising on Spotify for brands and marketers and the platform’s unique proposition in the marketplace. 

Having been in the advertising industry for close to 25 years, Rak has spent his career on the commercial side of media and platform businesses. Starting at EMAP, Rak has also spent time at The Financial Times, Microsoft and Auto Trader. Rak is passionate about moving diversity and inclusion higher up on the agenda and has a personal ambition to bring equity in all its forms to the workplace, with a focus on championing underrepresented communities.